Author: Peggy Anne Salz
Lessons in User Retention from the Mobile Gaming Industry
By Peggy Anne Salz
3 Ways To Make Money From App Engagement [Forbes]
While app installs are showing signs of a slowdown, the latest data reveals time spent in-app is rising into the stratosphere and set to eclipse TV in 2019. Audiences are clearly addicted to using the apps they love, which would suggest they are also easier to monetize with established models such as advertising. But, in reality, the opposite is true.
A look under the hood at USA TODAY NETWORK’s approach to augmented reality [Digital Content Next]
Hot on the heels of reports that reveal AR and VR will become mainstream sooner than we expect, media companies are lining up to test the waters and push the boundaries. While they recognize that implementation of immersive technologies can bring audiences deeper into a story than text, 2D images, and video ever could, many have yet… Continue reading A look under the hood at USA TODAY NETWORK’s approach to augmented reality [Digital Content Next]
A look under the hood at USA TODAY NETWORK’s approach to augmented reality [Digital Content Next]
Hot on the heels of reports that reveal AR and VR will become mainstream sooner than we expect, media companies are lining up to test the waters and push the boundaries. While they recognize that implementation of immersive technologies can bring audiences deeper into a story than text, 2D images, and video ever could, many have yet… Continue reading A look under the hood at USA TODAY NETWORK’s approach to augmented reality [Digital Content Next]
2019 will be the year of app retention. Here’s how machine learning can help make marketing human again [Digital Content Next]
Ten years into the iPhone and global App Economy and all the rules have changed. For nearly a decade, app makers focused on app downloads and installs, the lower-funnel activity that powered staggering growth in the early days of the app store. Now, this focus has shifted due to a dawning realization that sustainable success… Continue reading 2019 will be the year of app retention. Here’s how machine learning can help make marketing human again [Digital Content Next]
How ABC News uses push notifications to deliver news that is personal and pervasive [Digital Content Next]
Push notifications are growing up, and content companies are getting smarter about ways to deliver them. Once, they were little more than generic (often spammy) alerts deployed to grab our attention. However, push notifications – in all their forms and formats – have evolved to become regarded as the “first mobile-native messaging channel.” Deployed properly, push notifications… Continue reading How ABC News uses push notifications to deliver news that is personal and pervasive [Digital Content Next]
Finance Apps Engage Audiences, But Are They Leaving Money On The Table By Not Addressing Women? [Forbes]
Latest app market numbers highlight the monumental growth of mobile finance apps, suggesting more people in more countries are reaching to mobile and apps to do more than spend and send money. But not every bank is destined to win big. Smart, mobile-first fintech companies are stealing the lead on bricks-and-mortar retail banks that have been slow… Continue reading Finance Apps Engage Audiences, But Are They Leaving Money On The Table By Not Addressing Women? [Forbes]
Why many mobile ad experiences fail and how to make yours work [Digital Content Next]
Mobile is as personal as it gets. That’s why people feel annoyed when mobile ads delivered to their devices and apps are a mismatch with their desires and expectations. To cut out unwanted noise and shut out ads that deliver a poor user experience, consumers are reaching in record numbers to mobile ad-blocking technology. Unfortunately, bad ad… Continue reading Why many mobile ad experiences fail and how to make yours work [Digital Content Next]