MGA Author, Author at Mobile Growth Association

The Personal (AI-Powered) Approach To Increasing Engagement And Conversions

In this MGS GVC 1.0 session, Charles Ng, the VP of Enterprise AI at Appier, shares his insights on increasing engagement and conversions using AI-powered personalization. This session includes valuable information on: The importance of personalization (as opposed to generic promotion) How personalization can increasing conversion rates by up to 200%+ The challenges of personalization… Continue reading The Personal (AI-Powered) Approach To Increasing Engagement And Conversions

Rise Of RoboAdvisors: Building A Personal Financial Advisor App

Recently, United Overseas Bank of Malaysia announced it launched a new AI-driven personal finance service for customers. The steadfast rise of RoboAdvisors is the next disruptive force for personal finance. And, the speed at which it is being adopted by businesses around the world highlights the need for mobile developers to keep pace. Proactive vs. Reactive Personal… Continue reading Rise Of RoboAdvisors: Building A Personal Financial Advisor App

How Apple Is Disrupting Mobile With Opt-In IDFAs

In this MGS Deep Dives IDFA session, Shamanth Rao, Founder & CEO of RocketShip HQ, and John Koetsier, Journalist, Analyst, and Futurist at Forbes, discuss how Apple is disrupting mobile as we know it. Despite being an $80 billion industry, mobile is a still nascent sector centered around advertising – but now that Apple’s iOS14… Continue reading How Apple Is Disrupting Mobile With Opt-In IDFAs

Fighting Fraud With Trustworthy Techniques

Delivered at MGS GVC 1.0, this keynote by Vivek Girotra, Sr. Director of Growth Marketing at Elevate Labs, details the best ways to recognize and fight fraud in 2020. Girotra’s keynote includes important information on: Macro-trends in fraud Increased fraud opportunities in open-source Android systems The proportional relationship between money and fraud, specifically in popular… Continue reading Fighting Fraud With Trustworthy Techniques

How LATAM Apps Pivoted to Cater to Users in Quarantine

Latin America is one of the regions hit hardest by the COVID-19 pandemic. In attempts to curb the spread of the virus, governments have imposed strict quarantine measures. Schools and offices have closed, curfews have been put in place, domestic and international travel has been suspended, and large gatherings of people prohibited.

The Best UI and UX Design Trends to Grow Your Mobile App

By Cristy Watts

The Best UI and UX Design Trends to Grow Your Mobile App

By Cristy Watts

Here’s Why LTV Is The Most Important Metric

When it comes to measuring the success and predicting the potential of a business, Lifetime Value (LTV) is single-handedly the most important metric to be considered within any marketing budget. WHAT IS LTV? LTV (also known as Customer Lifetime Value, CLV, CLTV, or LCV), is essentially a prediction or calculation of the potential revenue generated… Continue reading Here’s Why LTV Is The Most Important Metric

Tips To Localize Your ASO For New Markets

Localization (L10n) is a critical piece of any App Store Optimization (ASO) strategy, particularly for app developers who aim to break into new international markets. The world is a big place and if you are only targeting one country, you could be missing out on a huge market segment. In fact, a recent study showed… Continue reading Tips To Localize Your ASO For New Markets

The Customer Is Always Right: Leveraging Negative Feedback To Improve Product

Sarah Main, Director of Product at WeatherBug, delivers this MGS20 session on converting dissatisfied customers and utilizing their feedback to build a better product. Main begins with a brief history of WeatherBug and its “legacy users,” noting how their feedback — whether criticism or validation —can be leveraged to “prioritize and craft the product roadmap.”… Continue reading The Customer Is Always Right: Leveraging Negative Feedback To Improve Product