Driving new downloads is no longer enough, especially as installs skyrocket during COVID-19. Implementing an engagement and retention strategy to keep users around for the long haul is key to success, and helps make your user acquisition budget go farther — but is an on-going challenge. In 2018, the average cost per install on Google Play was… Continue reading Four Simple Tips To Boost App Retention And Engagement
by Melissa Yik, Account Director at M&C Saatchi Performance The accelerated digital consumption driven by COVID-19 has led to a new wave of advertising inventory that brands can leverage to connect with their audiences. Due to the growing number of people staying at home, there has been a drastic change in customer behavior. While many… Continue reading Emerging Paid Channels In SEA: Where To Find Your Next Customers
There’s been a lot of buzz about blockchain, but in this MGS20 session, Arthur Madrid, Co-Founder and CEO of The Sandbox, cuts through the noise to make a case for blockchain games. Madrid begins by explaining how blockchain can improve the user experience and monetization of digital games. Unlike most games currently on the market, blockchain… Continue reading Ready Player One? Blockchain Games Return Control To The Player
By Rebecca Castellani As the novel coronavirus continues to impose restrictions on our day-to-day existence, financial technology has become more relevant than ever. Reporting a staggering “72% increase in the use of fintech apps in Europe,” Forbes suggests the “long-term legacy of the coronavirus will be an increasingly digital and online society.” Here’s how the COVID-19 crisis… Continue reading Coronavirus Helps Make The Case For Fintech
At MoEngage, we believe segmentation is at the heart of delivering hyper-personalized experiences for the modern-day user. It is this unique capability that differentiates successful brands from the noise.
App marketers know that Apple Search Ads and Google App Campaigns are at the heart of most growth strategies. These behemoths are unavoidable, but mastering the art of User Acquisition through these competitive networks is tricky, to say the least. We talked to Louise Verschuren, CEO and Founder of Wuzzon, a full service app marketing agency , about… Continue reading Q&A: Mastering UA With Apple Search Ads And Google App Campaigns
By Michael Jessen
by Aleney Chan, Director of User Acquisition at GameChangerSF Facebook, Google, and Apple continue to dominate the mobile app marketing industry, capturing over 70% in mobile ad spend in 2019. It’s no surprise that Facebook, Google, and Apple remain the top global media channels for mobile app marketers in terms of ad spend, quality, and scale. These companies have… Continue reading Mobile App Marketing Beyond Facebook, Google, And Apple
By Scott Dodson Every once in a while, a new product emerges and hits the market like a thunderclap — when it’s clear a new tool or service has solved a problem better than anything ever has, when your company is able to deliver a user experience 10X better than anything else out there. As… Continue reading Grinding Your Way to a Paid UA Loop
The 2010s were rewarding for the mobile market in LATAM. Latin Americans started the decade a bit skeptical about using smartphones due to high prices and slow connectivity, but as those improved, the number of smartphones grew 740%. Today, all forecasts point to a bright horizon where this growth will continue in 2020. App creators due… Continue reading 3 Trends That Make LATAM The Most Exciting Mobile Market In 2020
