3 Ways Businesses Can Apply SMS Marketing
There’s a very fine line in SMS marketing.
Tag: Retention and Engagement
Learn How the Dallas Mavericks Use AR to Engage Fans
In this Fireside Chat from MGS20, Dan Ferguson, founder and partner of Groove Jones, and Jerome Elenez, Chief Marketing Officer of the Dallas Mavericks, explore how augmented reality (AR) can be used as a promotional tool.
5 Blog Types that Drive Mobile App Growth
Content marketing is now a staple for most brands. They use valuable content—like blog posts—to provide potential customers with the information they need or want, and, in turn, build interest in their own products or services. Apps have struggled with this in the past, but can no longer afford to ignore this massive marketing… Continue reading 5 Blog Types that Drive Mobile App Growth
App Engagement Strategies to Stay Top of Mind During “Quarantine”
As people go into self-quarantine, they’re often turning to their phones as entertainment and as a connection to the outside world. It’s a time when all small business owners are having to be creative and innovative about how they connect with existing and potential new subscribers. How can app publishers engage, and re-engage users—without feeling… Continue reading App Engagement Strategies to Stay Top of Mind During “Quarantine”
The Sharing Economy and COVID-19
For years, we’ve been discussing the growth of the sharing economy, largely driven by apps like Uber and Airbnb. But in a world where people have gotten used to sharing a car-ride to the airport with a stranger or sleeping in the spare room of someone they’ve never met before, the coronavirus pandemic is forcing… Continue reading The Sharing Economy and COVID-19
Combating Loneliness Through Apps: Q&A with Nextdoor’s Jennie Sager
Jennie Sager is a Country Manager at Nextdoor, the online neighborhood hub that cultivates a kinder world where everyone has a neighbor to rely on. Jennie was scheduled to speak at MGS Singapore, but MGA made the decision to put people before profits in the face of Coronavirus and COVID-19 and cancel that in-person event.… Continue reading Combating Loneliness Through Apps: Q&A with Nextdoor’s Jennie Sager
How Apps Are Adapting to the Reality of COVID-19
It’s no secret that COVID-19, the disease caused by coronavirus, has disrupted business as usual. Recent analysis from Apptopia shows that–even though they’re a digital affair–apps have not escaped the virus’s reach. Some apps – such as travel apps, rideshare apps, and restaurant apps–have seen a decline in UA and retention. However, game apps, streaming… Continue reading How Apps Are Adapting to the Reality of COVID-19
We’re All in This Together: Join Us at the MGS Global Virtual Conference
Pull up your favorite comfy chair, get out your headphones (so you don’t bother your housemates), and set your hand sanitizer aside—Mobile Growth Summit is going virtual… and global!
Retention First: An Essential Strategy for LATAM
Retaining app users is one of the most important challenges that mobile marketers face today. As mobile competition grows all over the world, and particularly in Latin America (LATAM), growing your app isn’t just about finding new users—which can be 25 times more expensive than retaining a customer—it’s about keeping the ones you already have.
Q&A with Champion of Women Ngozi Ogbonna
Ngozi Ogbonna is Senior Director at Fairygodboss, but she’s also much more than that. As her nominator for the MGS mBolden Women of the Year Awards said, “Gozi, as she is known to her friends, is a very hard-working, insightful marketing leader who pushes boundaries for good causes to bring women marketing leaders to the… Continue reading Q&A with Champion of Women Ngozi Ogbonna