Content marketing is now a staple for most brands. They use valuable content—like blog posts—to provide potential customers with the information they need or want, and, in turn, build interest in their own products or services. Apps have struggled with this in the past, but can no longer afford to ignore this massive marketing… Continue reading 5 Blog Types that Drive Mobile App Growth
As people go into self-quarantine, they’re often turning to their phones as entertainment and as a connection to the outside world. It’s a time when all small business owners are having to be creative and innovative about how they connect with existing and potential new subscribers. How can app publishers engage, and re-engage users—without feeling… Continue reading App Engagement Strategies to Stay Top of Mind During “Quarantine”
It’s no secret that COVID-19, the disease caused by coronavirus, has disrupted business as usual. Recent analysis from Apptopia shows that–even though they’re a digital affair–apps have not escaped the virus’s reach. Some apps – such as travel apps, rideshare apps, and restaurant apps–have seen a decline in UA and retention. However, game apps, streaming… Continue reading How Apps Are Adapting to the Reality of COVID-19
Iris Hu is Marketing Manager-User Acquisition at Jump Ramp Games—but she’s also much more than that. As her nominator for the MGS mBolden Women of the Year Awards said, “Iris is an integral member of my team. She consistently digs into the data and asks probing questions to partners around very detailed performance metrics. I… Continue reading Q&A with Rising Star Award Winner Iris Hu
Ashleigh Rankin works in Brand Partnerships – Performance at Reddit, and she is also the People’s Choice Awards winner for the 2020 MGS mBolden Women of the Year Awards. As her nominator says, “Her expertise in the mobile app and performance advertising space has played a key role in fostering successful campaigns across our gaming,… Continue reading Q&A with People’s Choice Award Winner Ashleigh Rankin
App marketers know that Apple Search Ads and Google App Campaigns are at the heart of most growth strategies. These behemoths are unavoidable, but mastering the art of User Acquisition through these competitive networks is tricky, to say the least. We talked to Louise Verschuren, CEO and Founder of Wuzzon, a full service app marketing agency , about… Continue reading Q&A: Mastering UA With Apple Search Ads And Google App Campaigns
By Michael Jessen
By Jacinta Mathis We love our customers, but how devoted are we to continuously building our relationship with them? Growth comes from the genuine investment we give to that relationship, our products, and our partners. For two years I have held a marketing and growth role at KeyMe where I am an active leader in… Continue reading Unlock Growth with Expressions of ‘Love’
