Apple App Store Vs. Google Play Store: What App Publishers Need to Know
iOS vs. Android… the eternal battle.
Tag: User Acquisition
Using “Love Languages” to Unlock Innovative Solutions
What’s love got to do with business development? Everything! In this session presented by MGS20, Jacinta Mathis, Senior Director of Growth and Services at KeyMe, explains how Gary Chapman’s famous theory of “love languages” can be applied to acquire new customers, partnerships, products, and revenue streams.
Coronavirus Helps Make The Case For Fintech
By Rebecca Castellani As the novel coronavirus continues to impose restrictions on our day-to-day existence, financial technology has become more relevant than ever. Reporting a staggering “72% increase in the use of fintech apps in Europe,” Forbes suggests the “long-term legacy of the coronavirus will be an increasingly digital and online society.” Here’s how the COVID-19 crisis… Continue reading Coronavirus Helps Make The Case For Fintech
MGS Embraces a Virtual Event Strategy for 2020
By Jen Laloup, CEO, MGA
Apple Search Ads: Best Practices and Latest Trends
MGS20 hosted this workshop on the latest trends and best practices for Apple Search Ads. Fouad Saeidi, founder and CEO of App Growth Network, explains how the abundance of Apple Search Ads keyword data requires third-party tools for scale, and Yekta Ozcomert, COO of MobileAction, offers SearchAds.com as the solution.
5 Tips to Help Grow Your Mobile App
The eternal challenge for app marketers is growth. How do you acquire more users? How do you retain the ones you already have? Here are five tips to help you continue to grow your app.
Implementing Automation for User Acquisition
Presented at MGS20, this Fireside Chat features Warren Woodward, CGO of Upptic, and Tatiana Hoffman, Product Manager at Adjust, discussing how user acquisition (UA) automation can be introduced into workflow to increase efficiency.
Learn How the Dallas Mavericks Use AR to Engage Fans
In this Fireside Chat from MGS20, Dan Ferguson, founder and partner of Groove Jones, and Jerome Elenez, Chief Marketing Officer of the Dallas Mavericks, explore how augmented reality (AR) can be used as a promotional tool.
How to Break into the Latin American Mobile Market
The amount of venture capital (VC) investment in Latin America (LATAM) has skyrocketed in recent years, totaling $2.6 billion in 2019. And the pace is showing no signs of slowing just yet, with Softbank adding another $1 billion to its $5 billion Latin America Fund this year.
5 Blog Types that Drive Mobile App Growth
Content marketing is now a staple for most brands. They use valuable content—like blog posts—to provide potential customers with the information they need or want, and, in turn, build interest in their own products or services. Apps have struggled with this in the past, but can no longer afford to ignore this massive marketing… Continue reading 5 Blog Types that Drive Mobile App Growth