Author: Jen Laloup

Rethinking Mobile Growth Under Privacy and Platform Constraints

As attribution weakens, growth is shifting toward integrated systems, first-party intelligence, and under leveraged global markets Privacy changes did not eliminate visibility. They redistributed it. What used to be observable at the user level is now fragmented across platforms, modeled systems, and internal data environments. The result is not a lack of data, but a… Continue reading Rethinking Mobile Growth Under Privacy and Platform Constraints

Where Mobile Growth Leaders Are Seeing ROI Now

Across acquisition, retention and monetization, leaders are finding return where value proves durable — and rethinking the metrics that define growth. There’s still plenty of activity in mobile growth. What’s less clear is how much of it holds up over time. Teams can still buy installs at scale. What’s less predictable is the value those… Continue reading Where Mobile Growth Leaders Are Seeing ROI Now

Growth Signals: The End of Volume-Driven Growth

Why Mobile Growth Strategy Is Shifting From Scale to Value For years, mobile growth rewarded expansion. More installs meant more opportunity. That logic is weakening — not because growth is slowing, but because scale alone no longer guarantees sustainability. Mobile growth strategy once focused on volume. Lower cost per install. Expand reach. Scale budgets while… Continue reading Growth Signals: The End of Volume-Driven Growth

Growth Signals: The Industry Shift

Why the Growth Playbook Is Changing Over the past year, one theme keeps coming up in conversations across our community: The growth playbook is changing. Acquisition is more expensive.Monetization is under greater scrutiny.AI is no longer optional — especially when it comes to personalization. And scale alone does not solve what it used to solve.… Continue reading Growth Signals: The Industry Shift

Women of the Year Awards: Celebrating the Leaders Shaping Mobile Growth’s Future

New York, NY — As the mobile industry continues its rapid evolution, one constant remains: women are helping lead the charge. At this year’s MGA Women of the Year Awards, set to take place on November 6 at MGS New York 25, Mobile Growth Association aims to reinforce that narrative — honoring innovation, leadership, and… Continue reading Women of the Year Awards: Celebrating the Leaders Shaping Mobile Growth’s Future

Apps to Help You Spread Holiday Cheer, Gratitude, and Gifts—Even When You’re Running Behind

  The holiday season is a time for giving, gratitude, and connection. But let’s be honest: life gets busy, and deadlines for sending physical cards and gifts can sneak up on us. Thankfully, mobile apps and digital platforms make it easier than ever to share your love and appreciation in a pinch. Whether you’re organizing… Continue reading Apps to Help You Spread Holiday Cheer, Gratitude, and Gifts—Even When You’re Running Behind

Call for Speakers: MGS Games 2024

Elevate Your Game: Strategies for Success in Mobile Gaming UPDATED SEPT 2, 2024 Join us in shaping the future of mobile gaming at MGS Games on October 24th in downtown San Francisco. We invite visionary leaders, innovative developers, and industry experts to share their insights at this exclusive mobile-focused event. Why Speak at MGS Games?… Continue reading Call for Speakers: MGS Games 2024

MGA Awards 2024: Elevating Excellence at MGS24

At MGS24, we had the privilege of unveiling this year’s MGA Awards winners alongside our esteemed partner, Women Championing Women. Held annually, the MGA Awards pay tribute to individuals and organizations that have made significant contributions to the fields of mobile growth and gaming, while also pushing the boundaries of creativity, technology, and storytelling. In… Continue reading MGA Awards 2024: Elevating Excellence at MGS24

Masterminds of Progress: Women Who Shaped the Landscape of Mobile Growth in 2023

In the fast-paced world of mobile growth, leadership isn’t merely a title; it’s a dynamic lifestyle. Harvard Business School professor Linda Hill once remarked that true leaders aren’t born with superhuman capabilities but are shaped through intentional self-development in the crucible of experience. In the realm of mobile growth, we’re fortunate to witness the stories… Continue reading Masterminds of Progress: Women Who Shaped the Landscape of Mobile Growth in 2023