Category: Industry News

Executive Interview: Yaron Tomchin, CEO of Mobupps

Leadership, AI, and the Next Era of Mobile Growth Mobile growth is no longer a single-channel discipline. App discovery, user research, media exposure, conversion, retention, and monetization now happen across apps, web, CTV, OEM environments, and programmatic media. That has made measurement more complex and executive decision-making more demanding. Earlier this week, Mobile Growth Association… Continue reading Executive Interview: Yaron Tomchin, CEO of Mobupps

Yaron Tomchin: CEO of Mobupps on the Future of Mobile Growth

Mobile growth has become harder to read. For years, app marketers could build a case around visible signals: impressions, clicks, installs, conversions, and cost efficiency. Those numbers are still useful, but they no longer tell the whole story. A user might discover a product on connected TV, research it online, install the app later, and… Continue reading Yaron Tomchin: CEO of Mobupps on the Future of Mobile Growth

Why Canadian App Marketers Should Be in the Room at Mobile Growth Canada

Toronto does not need another broad tech event. It needs a sharper room. That is what Mobile Growth Canada is building on July 23. The event is designed for people who are responsible for growing apps, mobile products, and digital businesses in Canada. Not people watching the industry from the sidelines. Not people collecting buzzwords.… Continue reading Why Canadian App Marketers Should Be in the Room at Mobile Growth Canada

Mobupps and ID Finance Expand Strategic Partnership

Mobupps and ID Finance have expanded their strategic partnership following a year of collaboration focused on user acquisition and performance marketing. The companies began working together in 2025, when global adtech company Mobupps started supporting the user acquisition efforts of ID Finance, a fintech company specializing in alternative lending in Spain and Mexico. Following strong… Continue reading Mobupps and ID Finance Expand Strategic Partnership

MAU Vegas Shows How Mobile Growth Has Become a Full-Stack Discipline

MAU Vegas Shows How Mobile Growth Has Become a Full-Stack Discipline For years, MAU had a simple meaning in mobile: monthly active users. It was one of the clearest ways to measure whether an app had an active audience. But the mobile growth industry has moved far beyond a single engagement metric. Today, growth teams… Continue reading MAU Vegas Shows How Mobile Growth Has Become a Full-Stack Discipline

Mobupps Unveils ECHO AI – A Self-Learning Mechanism

Mobupps, a leading global adtech company, today announced the launch of ECHO AI, its next-generation self-learning mechanism designed to bring real-time intelligence to every stage of the advertising process. ECHO AI interprets signals, identifies value, and adapts dynamically to deliver more efficient outcomes with minimal manual input. Leveraging continuous learning from live campaign data, ECHO… Continue reading Mobupps Unveils ECHO AI – A Self-Learning Mechanism

How AI Is Changing Growth Decisions—And What Leaders Need to Rethink

AI is changing how growth decisions are made, but not in the way most teams expected. It hasn’t simplified decision-making. It has compressed it. What used to unfold over weeks—performance signals, budget adjustments, creative fatigue—now happens continuously. Teams are reacting in near real time, often before they have full confidence in what they’re seeing. That… Continue reading How AI Is Changing Growth Decisions—And What Leaders Need to Rethink

Rethinking Mobile Growth Under Privacy and Platform Constraints

As attribution weakens, growth is shifting toward integrated systems, first-party intelligence, and under leveraged global markets Privacy changes did not eliminate visibility. They redistributed it. What used to be observable at the user level is now fragmented across platforms, modeled systems, and internal data environments. The result is not a lack of data, but a… Continue reading Rethinking Mobile Growth Under Privacy and Platform Constraints

Where Mobile Growth Leaders Are Seeing ROI Now

Across acquisition, retention and monetization, leaders are finding return where value proves durable — and rethinking the metrics that define growth. There’s still plenty of activity in mobile growth. What’s less clear is how much of it holds up over time. Teams can still buy installs at scale. What’s less predictable is the value those… Continue reading Where Mobile Growth Leaders Are Seeing ROI Now

Mobupps Launches MAFO Growth Hub for Advertisers and Publishers

February 2026 — Mobupps, a global leading adtech company, today announced the launch of the MAFO Growth Hub, a major product update within MAFO designed to deliver full transparency, real-time insights, and smarter optimization through automation and AI-powered intelligence.  The MAFO Growth Hub introduces a powerful, unified environment built to support both advertisers and publishers… Continue reading Mobupps Launches MAFO Growth Hub for Advertisers and Publishers